Pants: also known as the thorn in every wardrobe's side—mainly due to inconsistent sizing. Thus, Huckberry's goal was simple: become the easy button for pant purchasing. They used their in-house brands to create a lineup of pants made in consistent cuts in consistent sizing. After ten years of designing and realigning, The HB Fit was born. This campaign was the relaunch of old styles in new silhouettes, and the buying guide the roadmap to finding—and sticking with—your favorite fit.